The new real estate strategies
Industry professionals in less than 5 years changed the Kardex for the In-ternet to manage their inventories. Now, share business and professional used to survive the crisis, the crisis refocused its business tactics, strengthen training for its employees, sought alliances and laid hold of the new technologies to make more agile and profitable their businesses.
The result could not be better. Today, real estate firms are stronger, competitive, and give structure-to generate higher returns in the short term.
One of the most notorious cases is that of the Union of Colombia Inmobiliaria. There are nine sector firms that share two years ago all of your information and dividecon, with clear rules of play, profits.
“We broke the paradigm that reigned for many years in Colombia, which was the county any information is” both real and potential customers, says Helena Duran, manager of the Union of Real Estate.
Now, our inventories are fully systematized and interconnected through. So when a customer entered his property in one of our companies, it’s like I did in nine. This translates into business fast and effectively to the market.
Does the alliance strategy is one of the great lessons of the crisis. Moreover, the ideal would be for the future in real estate will have an integrated system of information “only, as happens in the U.S., allowing them to streamline their work, concludes Durán.
Luis Eduardo Jiménez, Jiménez Estate manager Nassar, actors improvised burned “during the crisis” and the true professionals that prevailed through time changed the philosophy and structure of their companies, focusing on advising clients rather than be so-so after a commission.
Now, professionals have a greater sense of responsibility with the client company’s vision and effective management of the figures, statistics, laws and market behavior. There is the cave to continue in force.
Besides, with the systematization and publication of information via the Internet offers the possibility to contact customers and close business quickly increased abysmally. In contrast, the costs of investment in this technology are smaller than traditional media like print classified, says Jimenez.
In this sense Robert Collins writes, founder and manager of real estate firms in the country’s most prestigious, that “soon all will be virtual real estate”.
Collins, with 55 years experience in the market, said that the use of Internet and the correct interpretation of market trends, as well as ongoing training is the present of the real estate business.
But he is emphatic in noting that to survive in the current economic situation, it is best to be aware that is in “work, work, work and perseverance”. “In this industry nothing is written and in any case, good business and credibility are done only with the steady hand and smell are those who work honestly for their customers”, underlines Collins.