The Most Effect Marketing Strategy
Even in this age of bewildering technological advancements, the most important and perhaps the most effective is still viral or word of mouth marketing. The reputation of most business, including KG-Suzuki and the Northern Auto Traders is built up by this mode of marketing. It is a very simple technique , as Kinney Galani stresses, but is the most effective. This word of mouth marketing though appears simple, yet it all depends upon the quality of service that a business concern extends to its customers.
And it is the satisfied customer, who by word of mouth, not only enhances the prestige of the company but also actively refers to others that they too should benefit from the products and services that a particular company or firm provides.
This word of mouth referral has been the most important aspect in promoting business and giving it exposure on the one hand, and of completely destroying the reputation of a company if its services or customer care is not up to the mark.
KG-Suzuki and the Northern Auto Traders are well aware of this, therefore they hire in the most highly qualified, and well mannered staff it can get from the market. Further, they give their staff special training, in order to avoid any situation that may tarnish the image of their companies.